An invaluable resource for students and qualified complementary therapists alike, Business Practice for Therapists covers the key business and practice management components of ITEC and NVQ qualifications in therapeutic disciplines. It is essential reading for anyone considering setting up their own complementary therapies business. Areas covered include new and forthcoming legislation affecting the business, different methods of working and their pros and cons, drawing up a business plan, conducting market research, producing effective promotional material, dealing with difficult clients, tips for managing finances effectively, and keeping your business healthy. By working through the tasks in each chapter you will arrive at a very thorough understanding of yourself, your clients, your business and where it will take you, and you will understand how to take a much more active approach in making your business work.
239pp, 188mm x 246mm, illus. in b&w, softback, 2003
In Aromatherapy in Essence Nicola Jenkins describes blending fragrances for healing, massage and detoxification, showing connections with astrology and ayurveda.